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Customer segmentation and analysis of a mobile telecommunication company of Pakistan using two phase clustering algorithm.

Salar MasoodMoaz AliFaryal ArshadAli Mustafa QamarAatif KamalAhsan Rehman
Published in: ICDIM (2013)
Keyphrases
  • customer segmentation
  • clustering algorithm
  • clustering analysis
  • case study
  • customer churn
  • data mining
  • information retrieval
  • data structure