Game - Gimme a Better Price! A Negotiation Role Play on B2B Pricing in Hotel Revenue Management.
Henri KuokkanenJean-Pierre van der RestPublished in: INFORMS Trans. Educ. (2022)
Keyphrases
- revenue management
- role play
- conflict resolution
- electronic commerce
- project management
- dynamic pricing
- virtual environment
- collaborative learning
- single product
- multi agent systems
- cooperative
- digital games
- multi agent
- electronic markets
- software agents
- games based learning
- virtual world
- computer games
- demand function
- pricing strategies
- mobile learning