Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising.
Jasper David BrünsMartin MeißnerPublished in: Comput. Hum. Behav. (2023)
Keyphrases
- consumer behavior
- online advertising
- mobile advertising
- knowledge representation
- knowledge acquisition
- knowledge base
- knowledge management
- domain knowledge
- learning systems
- domain experts
- expert systems
- advertising campaigns
- website
- natural language processing
- prior knowledge
- visual features
- design process
- long tail
- case study