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How the effect of country-of-origin on store brand moderates customer's affection-conation link toward multinational retailers.
Yung-Hsin Chen
Shuo-Chang Tsai
Yi-Shuang Wu
Shu-Min Li
Published in:
IEEM (2011)
Keyphrases
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neural network
electronic commerce
dynamic programming
supply chain
literature review
link structure
customer service