Yi-Shuang Wu

Publication Activity (10 Years)

Years Active: 2011-2011
Publications (10 Years): 0

Publications

Yung-Hsin Chen, Shuo-Chang Tsai, Yi-Shuang Wu, Shu-Min Li
How the effect of country-of-origin on store brand moderates customer's affection-conation link toward multinational retailers. IEEM (2011)