Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation.
Hasan CavusogluHuseyin CavusogluSrinivasan RaghunathanPublished in: IEEE Trans. Engineering Management (2007)
Keyphrases
- mass customization
- product design
- mass production
- automotive industry
- product development
- manufacturing process
- product information
- business models
- product configuration
- design process
- life cycle
- decision support
- industrial applications
- knowledge engineering
- constraint satisfaction
- conceptual design
- constraint satisfaction problems
- knowledge representation