Electronic Customer Relationship Management and SME Marketing Practice: Exploring Potential Synergies.
Fiona McMahonAodheen O'DonnellPublished in: Int. J. E Adopt. (2009)
Keyphrases
- customer relationship management
- customer base
- marketing strategies
- data mining systems
- data mining
- competitive advantage
- data mining applications
- data mining technology
- relationship management
- customer churn
- customer retention
- real world
- call center
- data analysis
- customer data
- customer segmentation
- customer satisfaction
- association rules
- machine learning