"What does the Customer Want to Tell US?" an Automated Classification Approach for Social Media Posts at Small and Medium-Sized Enterprises.
Josef-Michael SchwaigerMarkus LangFlorian JohannsenSusanne LeistPublished in: ECIS (2017)
Keyphrases
- social media
- small and medium sized enterprises
- automated classification
- electronic commerce
- user generated content
- social networks
- social networking
- blog posts
- information and communication technologies
- customer satisfaction
- service quality
- customer behavior
- big data
- user generated
- databases
- social media sites
- reputation management
- data driven
- expert systems
- social media data
- multimedia
- social media platforms
- machine learning