Login / Signup
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract.
Bin Shen
Ming Cheng
Renlong He
Minglei Yang
Published in:
Electron. Commer. Res. (2024)
Keyphrases
</>
social media
supply chain
decision making
viral marketing
user participation
website
social networking
revenue sharing
customer service
online communities
big data
information diffusion
marketing strategies
customer behavior
dynamic pricing
social activities
social interaction