Renlong He

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Revenue Sharing

Customer Behavior

Top Venues

Electron. Commer. Res.

Publications

Bin Shen, Ming Cheng, Renlong He, Minglei Yang
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract. Electron. Commer. Res. 24 (2) (2024)