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The influence of coupon duration on consumers' redemption behavior and brand profitability.

Zelin ZhangMinghui MaPeter T. L. Popkowski LeszczycHejun Zhuang
Published in: Eur. J. Oper. Res. (2020)
Keyphrases
  • personality traits
  • genetic algorithm
  • information systems
  • neural network
  • decision making
  • case study
  • social media
  • behavior analysis
  • market participants