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The influence of coupon duration on consumers' redemption behavior and brand profitability.
Zelin Zhang
Minghui Ma
Peter T. L. Popkowski Leszczyc
Hejun Zhuang
Published in:
Eur. J. Oper. Res. (2020)
Keyphrases
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personality traits
genetic algorithm
information systems
neural network
decision making
case study
social media
behavior analysis
market participants