Hejun Zhuang

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

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Personality Traits

Market Participants

Top Venues

Eur. J. Oper. Res.

Publications

Zelin Zhang, Minghui Ma, Peter T. L. Popkowski Leszczyc, Hejun Zhuang
The influence of coupon duration on consumers' redemption behavior and brand profitability. Eur. J. Oper. Res. 281 (1) (2020)