Measuring the effect of brand equity on the consumers' purchase intention.

Veenu Sharma Richa Singh G. N. Patel

Published in: Int. J. Serv. Technol. Manag. (2015)

Keyphrases

purchase intention
online shopping
product quality
online stores
survey data
virtual communities
customer satisfaction
service quality
quality control
process control
search engine
website
software engineering
software quality