Improving Customer Retention in E-Commerce through a Secure and Privacy-Enhanced Loyalty System.
Matthias EnzmannMarkus SchneiderPublished in: Inf. Syst. Frontiers (2005)
Keyphrases
- customer retention
- electronic payment
- customer satisfaction
- security issues
- customer relationship management
- identity management
- electronic commerce
- user privacy
- security mechanisms
- authentication protocol
- sensitive data
- service quality
- personal information
- customer churn
- privacy preserving
- real time
- security analysis
- rfid systems
- customer loyalty
- privacy protection
- information systems