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What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy.

Yi-Shun WangChing-Hsuan YehYi-Wen Liao
Published in: Int. J. Inf. Manag. (2013)
Keyphrases
  • context aware
  • information systems
  • web services
  • real time
  • software piracy
  • service providers
  • context awareness
  • online shopping
  • purchase intention
  • end users
  • ubiquitous computing