Modelling and Evaluating Trust in Mobile Commerce: A Hybrid Three Stage Fuzzy Delphi, Structural Equation Modeling, and Neural Network Approach.
Khai Wah KhawAlhamzah AlnoorHadi Al-AbrrowXinYing ChewAbdullah Mohammed SadaaSammar AbbasZeeshan Zaib KhattakPublished in: Int. J. Hum. Comput. Interact. (2022)
Keyphrases
- structural equation modeling
- mobile commerce
- neural network
- electronic commerce
- fuzzy logic
- measurement model
- user satisfaction
- structural model
- mobile devices
- cross sectional
- survey data
- fuzzy sets
- perceived usefulness
- mobile users
- membership functions
- mobile services
- fuzzy rules
- artificial neural networks
- security requirements
- partial least squares
- online shopping
- confirmatory factor analysis
- perceived risk
- mobile technologies
- neural network model
- access control