Research on Consumer Channel Choice Behavior in Dual-channel Green Supply Chain Based on Structural Equation Modeling.
Hui YeXiaolan HuMei-E. XiePublished in: EBIMCS (2022)
Keyphrases
- supply chain
- dual channel
- structural equation modeling
- supply chain management
- bullwhip effect
- supplier selection
- survey data
- cross sectional
- measurement model
- decision making
- user satisfaction
- quantity discount
- structural model
- lead time
- revenue sharing
- partial least squares
- perceived usefulness
- service level
- inventory control
- tft lcd
- electronic commerce
- customer demand
- perceived risk