Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior.
Couchen WuHsiu-Li ChenPublished in: Eur. J. Oper. Res. (2000)
Keyphrases
- customer behavior
- customer satisfaction
- customer service
- behavior patterns
- customer data
- potential customers
- marketing strategies
- customer relationship management
- customer segmentation
- customer classes
- customer requirements
- customer base
- customer preferences
- call center
- direct marketing
- decision making
- retail banking
- human decision making
- service times
- arrival rate
- service systems
- decision process
- electronic commerce
- website
- customer retention
- transactional data
- state dependent
- limited capacity
- customer churn
- software vendors
- banking industry
- service providers
- data mining