Credit Card Customer Segmentation and Target Marketing Based on Data Mining.
Wei LiXuemei WuYayun SunQuanju ZhangPublished in: CIS (2010)
Keyphrases
- customer segmentation
- credit card
- customer data
- customer behavior
- transactional data
- data mining
- fraud detection
- payment scheme
- data mining methods
- multiple criteria linear programming
- clustering analysis
- sensitive information
- customer relationship management
- association rule mining
- customer satisfaction
- marketing strategies
- outlier detection
- data mining techniques
- association rules
- machine learning