A Quantitative Evaluation Approach of Subjective Trust for E-Commerce.
Shuai WangLi ZhangShouxin WangPublished in: CIMCA/IAWTIC/ISE (2008)
Keyphrases
- quantitative evaluation
- reputation models
- ground truth
- trust relationships
- qualitative evaluation
- trust model
- ground truth data
- electronic commerce
- electronic marketplaces
- trust evaluation
- quality assessment
- error measure
- perceived risk
- brain mr images
- business models
- quantitative analysis
- databases
- trust management
- mobile commerce
- visual features
- multi agent systems