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How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility.
Jyh-Shen Chiou
Arlene Chi-Fen Hsu
Chia-Hung Hsieh
Published in:
Online Inf. Rev. (2013)
Keyphrases
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user interaction
domain knowledge
information sources
data sets
neural network
information retrieval
website
information extraction
spatial information
information sharing
positive and negative
structural information
information seeking