Arlene Chi-Fen Hsu

Publication Activity (10 Years)

Years Active: 2013-2013
Publications (10 Years): 0

Top Topics

Structural Information

Positive And Negative

Top Venues

Online Inf. Rev.

Publications

Jyh-Shen Chiou, Arlene Chi-Fen Hsu, Chia-Hung Hsieh
How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility. Online Inf. Rev. 37 (6) (2013)