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The Impact of Corporate response Strategies to Negative Online Word of Mouth on Complainers' Brand attitude.
Vahideh Baradaran Rafiee
Kathy Ning Shen
Published in:
PACIS (2016)
Keyphrases
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online learning
positive and negative
real time
purchase intention
factors that influence
social networks
case study
business processes
online shopping
internet enabled
learning algorithm
knowledge management
optimal strategy
high impact