Exploring Social Customer Relationship Management Adoption in Micro, Small and Medium-Sized Enterprises.
Marjeta MaroltHans-Dieter ZimmermannAnja ZnidarsicAndreja PuciharPublished in: J. Theor. Appl. Electron. Commer. Res. (2020)
Keyphrases
- small and medium sized enterprises
- customer relationship management
- electronic commerce
- relationship management
- information and communication technologies
- data mining applications
- competitive advantage
- data mining
- critical success factors
- social networks
- customer churn
- data mining technology
- marketing strategies
- call center
- social relationships
- manufacturing enterprises
- data mining methods
- cooperative
- case study