Influence of electronic word of mouth on purchase intention of mobile phones through information quality: empirical evidence from Pakistan.
Abdul MajeedSamr RahiShrafat Ali SairAbdul Hafaz NgahPublished in: Int. J. Bus. Inf. Syst. (2023)
Keyphrases
- empirical evidence
- mobile phone
- purchase intention
- information quality
- online shopping
- service quality
- electronic word of mouth
- customer satisfaction
- product quality
- user satisfaction
- virtual communities
- survey data
- information systems
- mobile devices
- positive or negative
- online stores
- mobile learning
- service providers
- online reviews
- electronic commerce
- quality control
- knowledge transfer
- marketing strategies
- quality of service
- product design
- attitudes toward
- positive and negative
- website