The Influence of Culture in the Effect of Age and Gender on Social Influence in Persuasive Technology.
Kiemute OyiboRita OrjiJulita VassilevaPublished in: UMAP (Adjunct Publication) (2017)
Keyphrases
- social influence
- technology adoption
- behavioral intention
- social interaction
- social networks
- technology acceptance
- social relationships
- social psychology
- network structure
- online communities
- user preferences
- online social
- male and female
- age related
- viral marketing
- age groups
- network effects
- males and females
- dependent variables
- independent variables
- data analysis
- information systems