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CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning.
Penghui Wei
Xuanhua Yang
Shaoguo Liu
Liang Wang
Bo Zheng
Published in:
NAACL-HLT (Industry Papers) (2022)
Keyphrases
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fine tuning
text generation
online advertising
fine tuned
natural language generation
viable alternative
fine tune
sponsored search
training set
data driven
training process
training algorithm
training phase
neural network
supervised learning
probabilistic model
domain knowledge
expert systems
natural language