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The influence of switching costs and satisfaction on loyalty towards smartphone service providers.
Cristina Calvo-Porral
Jean-Pierre Lévy-Mangin
Published in:
Int. J. Mob. Commun. (2016)
Keyphrases
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e learning
switching costs
service providers
online services
service quality
prior studies
cloud computing
customer satisfaction
individual level
end users
web services
network effects
mobile devices
business opportunities
data management
mobile applications
user satisfaction
multimedia