Customer relationship management in the network economy.

Chris Rygielski David C. Yen Jyun-Cheng Wang Chia-Yi

Published in: Int. J. Serv. Technol. Manag. (2002)

Keyphrases

customer relationship management
data mining systems
data mining applications
relationship management
data mining technology
customer churn
databases
data mining
data model
marketing strategies
machine learning
decision making
competitive advantage