The impact of personality type on purchasing decisions in virtual stores.

Reza Barkhi Linda G. Wallace

Published in: Inf. Technol. Manag. (2007)

Keyphrases

decision making
virtual environment
personality types
virtual reality
virtual world
decision makers
neural network
human decision making
three dimensional
database
decision model
data sets
information retrieval
augmented reality
design decisions
personality traits
high impact