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Customer Relationship Management (CRM) Metrics: What's the Holdup?
Timothy P. Shea
Ahern Brown
D. Steven White
Catherine Curran-Kelly
Michael P. Griffin
Published in:
Int. J. Enterp. Inf. Syst. (2006)
Keyphrases
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customer relationship management
relationship management
data mining technology
data mining systems
data mining
data mining applications
competitive advantage
marketing strategies
customer churn
decision trees
customer segmentation
customer base
customer retention
real world
query processing