Customer Segmentation in Customer Relationship Management Based on Data Mining.
Yun ChenGuozheng ZhangDengfeng HuShanshan WangPublished in: PROLAMAT (2006)
Keyphrases
- customer segmentation
- customer relationship management
- data mining
- data mining methods
- clustering analysis
- customer data
- data mining applications
- customer churn
- customer behavior
- data mining technology
- association rule mining
- competitive advantage
- marketing strategies
- call center
- decision trees
- information systems
- data mining techniques
- sponsored search
- knowledge discovery
- association rules