User consumption behaviour prediction method in the context of social media marketing.
Gang ChenYixiao ZhangPublished in: Int. J. Netw. Virtual Organisations (2023)
Keyphrases
- social media
- high precision
- detection method
- prediction model
- clustering method
- preprocessing
- pairwise
- experimental evaluation
- significant improvement
- data sets
- support vector machine
- prediction error
- similarity measure
- website
- context dependent
- synthetic data
- user input
- support vector machine svm
- user interaction
- feature set
- edge detection
- relevance feedback
- dynamic programming
- cost function
- artificial neural networks
- objective function
- information retrieval