Mobile Customer Relationship Management: An Explorative Investigation of the Italian Consumer Market.
Giovanni CamponovoYves PigneurAndrea RangoneFilippo RengaPublished in: ICMB (2005)
Keyphrases
- customer relationship management
- consumer market
- data mining systems
- relationship management
- competitive advantage
- data mining applications
- customer churn
- marketing strategies
- supply chain
- data mining
- data mining technology
- data mining methods
- data mining techniques
- data integration
- customer segmentation
- data analysis
- customer retention
- database systems