Examining the Beliefs, Attitudes, and Behavioural Responses of Indian Millennials Towards Social Media Advertisements: A Structural Equation Modelling Approach.
Taanika AroraPublished in: Int. J. E Bus. Res. (2023)
Keyphrases
- social media
- attitudes toward
- cognitive effort
- structural information
- mental attitudes
- social networking
- behavioural patterns
- social context
- user generated content
- belief functions
- web content
- belief revision
- web pages
- decision making
- big data
- mathematical model
- numerical solution
- multiscale
- bdi agents
- social media platforms
- data sets