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Taanika Arora
Publication Activity (10 Years)
Years Active: 2020-2023
Publications (10 Years): 2
Top Topics
Belief Revision
Big Data
Social Media
Web Content
Top Venues
Int. J. E Bus. Res.
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Publications
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Taanika Arora
Examining the Beliefs, Attitudes, and Behavioural Responses of Indian Millennials Towards Social Media Advertisements: A Structural Equation Modelling Approach.
Int. J. E Bus. Res.
19 (1) (2023)
Taanika Arora
,
Bhawna Agarwal
An Empirical Study on Determining the Effectiveness of Social Media Advertising: A Case on Indian Millennials.
Int. J. E Bus. Res.
16 (2) (2020)