Multiplex social influence in a freemium context: Evidence from online social games.

Chenhui Guo Xi Chen Paulo B. Góes Cheng Zhang

Published in: Decis. Support Syst. (2022)

Keyphrases

online social
social influence
social networks
social interaction
online social networks
online communities
network structure
social relationships
context aware
user preferences
social media
context awareness
collaborative learning
data collection
viral marketing