Demonstrating the Impact of E-Marketing on Industrial Sales.
Joel JärvinenHeikki KarjaluotoPublished in: Bled eConference (2014)
Keyphrases
- potential customers
- customer behavior
- long term
- data mining
- website
- customer support
- customer service
- database
- expert systems
- social media
- target audience
- cross selling
- consumer behavior
- high impact
- technology transfer
- dynamic pricing
- behavior patterns
- customer relationship management
- knowledge base
- decision making
- neural network