Using Social Network Classifiers for Predicting E-Commerce Adoption.
Thomas VerbrakenFrank GoethalsWouter VerbekeBart BaesensPublished in: WEB (2011)
Keyphrases
- social networks
- decision trees
- small and medium sized enterprises
- electronic commerce
- support vector
- mobile commerce
- social networking
- information technology
- training set
- linear classifiers
- social network analysis
- perceived risk
- classifier combination
- training data
- classification systems
- supervised classification
- feature selection
- online social networks
- multiple classifiers
- community structure
- classification rate
- classification models
- link prediction
- test set
- machine learning algorithms
- feature set
- e government
- virtual communities
- roc curve
- network structure
- training samples
- social media
- internet banking
- information systems