Go vegan! digital influence and social media use in the purchase intention of vegan products in the cosmetics industry.
Rennan Carvalho dos SantosMarianny Jessica de Brito SilvaMarconi Freitas da CostaKaren BatistaPublished in: Soc. Netw. Anal. Min. (2023)
Keyphrases
- purchase intention
- social media
- online shopping
- product quality
- online stores
- survey data
- virtual communities
- product development
- process control
- viral marketing
- quality control
- market share
- information diffusion
- customer satisfaction
- social networking
- website
- information systems
- world wide
- digital content
- online social networks
- social networks
- user generated content
- personal information
- virtual environment
- case study
- image processing