Exploring the role of customer relationship management (CRM) systems in customer knowledge creation.

Farnoosh Khodakarami Yolande E. Chan

Published in: Inf. Manag. (2014)

Keyphrases

customer relationship management
data mining systems
marketing strategies
relationship management
data mining
data mining applications
competitive advantage
data mining technology
enterprise resource planning
customer churn
customer knowledge
distributed systems
call center