Multiple "buy buttons" in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI.
Simone KühnEnrique StrelowJürgen GallinatPublished in: NeuroImage (2016)
Keyphrases
- brain activation
- functional magnetic resonance imaging
- human brain
- brain activity
- brain images
- brain imaging
- functional connectivity
- brain regions
- point of sale
- data analysis
- human subjects
- activation patterns
- pattern classification
- activation detection
- information processing
- high dimensional
- cognitive states
- image analysis
- medical images
- resting state fmri
- correlation analysis
- ground truth