A Customer Retention System Based on the Customer Intelligence for A Telecom Company.
Tong LiPeng LuZhilong HeQiang WangPublished in: JCIS (2006)
Keyphrases
- customer retention
- customer churn
- customer relationship management
- churn prediction
- customer satisfaction
- marketing strategies
- prediction model
- rule induction
- data mining
- data mining technology
- data mining applications
- credit risk
- customer segmentation
- decision making
- data mining methods
- decision trees
- customer data
- competitive intelligence
- customer service
- service quality