Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context.
Faten N. JaberLyndon SimkinPublished in: Behav. Inf. Technol. (2017)
Keyphrases
- customer relationship management
- relationship management
- competitive advantage
- data mining applications
- data mining
- marketing strategies
- data mining systems
- data mining technology
- critical success factors
- theoretical and practical implications
- customer retention
- customer churn
- information technology
- call center
- information systems
- customer segmentation
- databases