Effects of e-CRM Value Perceptions on Website Loyalty: An Empirical Investigation from Customer Perspective.
Wen-Jang JihSu-Fang LeePublished in: Int. J. E Bus. Res. (2010)
Keyphrases
- customer relationship management
- potential customers
- website
- marketing strategies
- customer satisfaction
- website design
- competitive advantage
- data mining
- customer retention
- data mining technology
- attitudes toward
- data mining applications
- viewpoint
- customer churn
- web content
- relationship management
- customer segmentation
- web users
- electronic commerce
- ultimate goal
- customer data
- service quality
- business processes
- web pages