Mobile augmented reality in advertising: the TineMelk AR app - a case study.

Kim Baumann Larsen Tuck Siver David Jones

Published in: SIGGRAPH Mobile (2012)

Keyphrases

mobile augmented reality
augmented reality
mashup
context aware
mobile devices
third party
digital content
case study
mobile applications
virtual reality
social networking
user experience
human computer interaction
mobile computing devices
web applications
data driven
lightweight
website