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Understanding why consumers engage in electronic word-of-mouth communication: Perspectives from theory of planned behavior and justice theory.

Jen-Ruei FuPei-Hung JuChiung-Wen Hsu
Published in: Electron. Commer. Res. Appl. (2015)
Keyphrases
  • electronic word of mouth
  • theory of planned behavior
  • information sharing
  • attitudes toward
  • online reviews
  • online shopping
  • information systems
  • perceived usefulness
  • theoretical framework
  • factors affecting