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Understanding why consumers engage in electronic word-of-mouth communication: Perspectives from theory of planned behavior and justice theory.
Jen-Ruei Fu
Pei-Hung Ju
Chiung-Wen Hsu
Published in:
Electron. Commer. Res. Appl. (2015)
Keyphrases
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electronic word of mouth
theory of planned behavior
information sharing
attitudes toward
online reviews
online shopping
information systems
perceived usefulness
theoretical framework
factors affecting