Potenziale und Grenzen der internetgestützten Datenerhebung im Rahmen des Customer Relationship Management.
Horst TreiblmaierAstrid DickingerPublished in: Wirtschaftsinformatik (2005)
Keyphrases
- customer relationship management
- data mining
- data mining technology
- data mining systems
- relationship management
- data mining applications
- customer churn
- competitive advantage
- marketing strategies
- critical success factors
- customer base
- real time
- call center
- customer segmentation
- distributed systems
- machine learning
- databases