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Online media coverage, consumer engagement and movie sales: A PVAR approach.
Nan Feng
Huanhuan Feng
Dahui Li
Minqiang Li
Published in:
Decis. Support Syst. (2020)
Keyphrases
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online learning
online stores
online markets
electronic commerce
online search
learning environment
multimedia data
internet enabled
real time
multimedia
test suite
online shopping
purchase behavior
internet advertising
online retailers