Customer sentiment towards freebies in telecom sector: a social media mining approach.
Suhel AhmadAlpana SrivastavaSeema SharmaPublished in: Int. J. Bus. Inf. Syst. (2021)
Keyphrases
- social media
- social media data
- transactional data
- public opinion
- churn prediction
- customer relationship management
- user comments
- real world events
- electronic commerce
- sentiment analysis
- marketing strategies
- data mining
- online social media
- mining algorithm
- data mining technology
- web mining
- text mining
- knowledge discovery
- customer behavior
- online consumer
- customer satisfaction
- opinion mining
- sentiment classification
- user generated content
- big data
- higher education
- social networks
- social networking
- data mining methods
- positive and negative
- frequent patterns
- itemsets
- data mining techniques
- customer churn
- data structure